In the mid 1980’s, Disney welcomed a new CEO into the company. Michael Eisner jumped right into his new position and started strategizing ways to make Disney more money. He noticed that guests were leaving the Walt Disney World property and different points in the day for shopping and other experiences. How could they get the guests to stay on property and spend their money with Disney instead? Eisner’s efforts included lots of new resorts, a new theme park, and added nightlife  ...